Over 10 years proven experience
Crafting Digital Solutions for Businesses Across Industries
Businesses and brands I’ve worked with
Bank Negara Malaysia
- UI/UX Manager
7 projects
- Design System (GEMA)
- FAST Modernisation
- Rentas Portal Modernisation
- Approval Hub
- ACOC
- Banknotes Exchange
- iTEKAD
Petronas
- DesignOps
- UI/UX Lead
- Senior UI/UX Designer
28 projects
- DesignOps Connect
- PLT Dashboard
- Transport Safety
- iCAP
- Stellar
- Alpha Gas
- Race2Decarbonise
- EPICS
- PACE
- EOC
- REAL
- PIVOT Walk
- and 16 more
Publicis Groupe
- UI/UX Designer
3 projects
- Maxis
- Hotlink
- Maharaja Lawak Mega
Smart Excel Resources
- UI/UX Designer
4 projects
- Lawan
- EzHaji
- Esportsmy
- Buildlapse
MyIB (Malaysia Interlocking Bricks)
- Creative Lead
9 projects
- MyIB Website
- 100% Platinum Website
- Renderlab
- Chup Clinic
- Chup Hospital
- Chup Online
- Chup Work
- MyMental
- Paperize.AI
Others
- Product Manager
4 projects
- CIS (PPKM-M.V15)
- JPJ Dashboard
- BPE Purchase Requisition
- RPK (E-Plate)
Experience snapshot
Strategic experience. Measurable impact.
A track record of delivering scalable digital solutions, driving operational efficiency, and elevating user experiences across industries.
50+
Digital initiatives
Delivered end-to-end digital products and platforms across enterprise and startup environments.
10+
Industries
Experience across diverse sectors with unique operational challenges and business objectives.
100+
Cross-functional stakeholders engaged
25+
Operational workflows transformed
5
Governance & UX frameworks contributed
Organizational impact
Driving meaningful impact
Focused on creating scalable operational systems, strong governance, and user-centered experiences that drive business outcomes and long-term value.
UX Operational Standardization
Contributed to standardizing UX operating structures based on ecosystem complexity, product maturity, and project categories to improve scalability and delivery consistency across enterprise and startup initiatives.
Cross-Functional Product Alignment
Collaborated with stakeholders, developers, vendors, and operational teams to align product direction with scalable and user-centered digital experiences.
Enterprise Workflow Transformation
Improved operational visibility through workflow simplification, dashboard restructuring, UX modernization, and scalable operational experiences.
Product & UX Governance
Supported governance-driven delivery approaches focused on usability consistency, scalable execution, and operational alignment across multiple ecosystems.
UX Maturity Contribution
Advocated usability-driven product thinking, operational UX consistency, and scalable delivery practices across enterprise and startup environments.
Leadership signals
Leadership in action.
Driving clarity, alignment, and scalable execution across products, people, and operations.
How I create impact
Standardized UX execution structures across multiple project categories.
Facilitated collaboration between stakeholders, developers, vendors, and operational teams.
Advocated usability-driven product thinking across enterprise ecosystems.
Mentored designers on UX workflows, operational thinking, and scalable delivery practices.
Supported scalable UX governance and delivery consistency across multi-product initiatives.
Contributed to operational modernization initiatives across enterprise and startup environments.
Industry experience
Different industries. Shared principles.
Cross-industry experience delivering scalable digital solutions, operational transformation, and human-centered experiences across diverse sectors.
Diverse industry experienceUnified by strategy, design, and impact.
- Banking & Financial
- Government
- Oil & Gas
- Telecommunications
- CRM & Enterprise Systems
- Healthcare
- AI & Automation
- Construction Technology
- Sports Technology
- Beauty & Wellness
- E-commerce & Marketplace
- 10+Industries experience
- 50+Enterprise stakeholders
- GlobalPerspective, local impact
- People
- Strategy
- Experience
- Impact
18 capabilities · 5 pillars
Strategic capabilities
A comprehensive set of capabilities that drive product strategy, design excellence, and operational transformation across complex ecosystems.
Product Strategy
Strategy
Product Management
Strategy
Enterprise UX
Design
Product Design
Design
UX Research
Strategy
Usability Testing
Design
UX Governance
Execution
Operational Workflow Design
Optimization
Agile Product Delivery
Execution
DesignOps
Execution
Stakeholder Alignment
Alignment
Workshop Facilitation
Alignment
Interaction Design
Design
Conversational UX
Design
UX Standardization Frameworks
Optimization
Cross-Project UX Alignment
Alignment
Organizational Workflow Optimization
Optimization
Mentoring & Leadership
Alignment